Overview of IGNOU Online/ Distance BBA in Digital Marketing
IGNOU Online and Distance BBA Digital Marketing Course is a UGC and NAAC certified bachelor’s degree course that offers Global recognition and credibility for higher education and Employment needs of graduates. IGNOU Online and Distance BBA Digital Marketing is delivered through a flexible learning model that includes a 24/7 available learning management system through digital platforms for easy accessibility and a convenient learning experience. BBA Digital Marketing IGNOU offers significant career development opportunities by providing in-depth knowledge and skills of digital marketing based on current trends and demands.
Why Pursue an Online/Distance BBA Course at IGNOU in Digital Marketing?
Online/Distance BBA in Digital Marketing from IGNOU should be pursued by individuals because it offers significant career support benefits among students by providing them expertise in the field of digital marketing through a convenient and credible learning format. This program is also more affordable than a regular BBA degree and holds equal acceptability.
Who Should Pursue an Online and Distance BBA Course from IGNOU in Digital Marketing?
Online and Distance BBA Digital Marketing at IGNOU should be pursued by individuals seeking advanced skills in digital marketing management, considering the online business ages and e-commerce through a flexible learning format that does not require physical presence and offers a balance between education and job commitments.
Eligibility Criteria for IGNOU Online/Distance BBA in Digital Marketing
To get admission in an Online and Distance BBA in Digital Marketing Course at IGNOU, individuals need to complete a higher secondary education or 10 + 2 education from a recognised central or state education board in India. Direct admissions are available in the program based on individual merit.
Online/Distance BBA Admission Process at IGNOU for Digital Marketing
To get admission in Online and Distance BBA Digital Marketing, IGNOU students need to register themselves on the official website or the admission portal of IGNOU. By accessing the relevant application form for the program, individuals need to fill it with personal and academic details and upload necessary documents, including certificate, marksheet, photo and signature. To submit the application form, students need to pay the registration fee. After receiving confirmation, college students need to pay the program fee and get credentials to access IGNOU’s learning management system.
Career Opportunities After Completing the Online/Distance BBA in Digital Marketing from IGNOU
A wide range of career opportunities is available for graduates after completing an Online and Distance BBA in Digital Marketing from IGNOU because they become proficient in understanding SEO marketing, online branding, digital advertising, creating relevant strategies for engaging audiences, managing social media platforms, using data to lead marketing campaigns and driving business decisions, etc. which allows them to pursue jobs like Digital Marketing Executive, social media manager, SEO specialist, content creator, digital marketing analyst, Business Development associate, etc.
Online & Distance BBA with IGNOU Accreditation
IGNOU Online and Distance BBA Course is affiliated and accredited by University Grants Commission, Distance Education Board, National Association of Accreditation Council with A++ and AICTE to maintain high-quality educational standards, ensuring the legitimacy and recognition across Global employers.
Recognized by the University Grants Commission
Accredited by the National Assessment and Accreditation Council
Approved by the All India Council for Technical Education
Ministry of Human Resource Development
World Education System
Recognized by the Association of Indian Universities
Course Structure of IGNOU Online/Distance BBA in Digital Marketing
IGNOU Online and Distance BBA Marketing course is a 3 year long undergraduate degree that includes 6 semesters featuring 120 credits. The 6 semesters are focused on foundation subject, Core & functional topics and specialised & practical projects. The program is structured for cumulative learning based on advanced technology.
Semester 1
| Subject Code | Subject Name | Credit |
|---|---|---|
| BEVAE-181 | Environmental Studies | 4 |
| BEGLA-136 OR BHDLA-136 | English at Work Place Or Hindi Bhasha: Lekhan Kaushal" | 6 |
| BCOC-132 | Business Organisation and Management | 6 |
| BCOS-183 | Computer Application in Business | 4 |
Semester 2
| Subject Code | Subject Name | Credit |
|---|---|---|
| BCOC-131 | Financial Accounting | 6 |
| BCOC-133 | Business Law | 6 |
| ECO-07 | Elements | 4 |
| BRL-113 | Business Ethics | 4 |
Semester 3
| Subject Code | Subject Name | Credit |
|---|---|---|
| BCOE-141 | Principles of Marketing | 6 |
| BCOG-171 | Principles of Microeconomics | 6 |
| BRL-106 | Managing Human Resources | 4 |
| BCOS-184 | E-Commerce | 4 |
Semester 4
| Subject Code | Subject Name | Credit |
|---|---|---|
| BCOE-143 | Fundamentals of Financial Management | 6 |
| BCOE-144 | Office Management and Secretarial Practice | 6 |
| ECO-13 | Business Environment | 4 |
| BMP-001 | Business Research | 4 |
Semester 5
| Subject Code | Subject Name | Credit |
|---|---|---|
| BCOE-142 | Management Research | 6 |
| BMP-002 | Operations Management | 6 |
| BMPP-001 | Project | 8 |
Semester 6
| Subject Code | Subject Name | Credit |
|---|---|---|
| BMP-003 | Management of International Business | 4 |
| BMP-004 | Strategic Management | 4 |
| BMP-005 | Organisational Behaviour | 4 |
| BCOS-186 | Personal Selling and Salesmanship | 4 |
| BCOS-185 | Entrepreneurship | 4 |
IGNOU Learning Methodology
The learning methodology of the IGNOU Online and Distance BBA Course is focused on an interactive, flexible and learner-centric approach that includes comprehensive digital study materials, online classes and videos,self-paced learning modules, counselling & support sessions and regular evaluation.
E-books Study
Material
Live Interactive
Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
List of Trending Specialization for BBA
| To develop targeted expertise and gain relevant skill development opportunities in the preferred field, individuals need to select a specialisation for online or distance BBA courses at IGNOU. By selecting a suitable specialisation, individuals get access to industrial relevant curriculum that offer a clear career path with enhanced employability among graduates. | ||
|---|---|---|
| BBA in Retail Management | BBA in Services Management | BBA in Human Resource |
| BBA in Marketing | ||
Fee Structure of the IGNOU Online/Distance BBA Course in Digital Marketing
The total fee for Online and Distance BBA in Digital Marketing from IGNOU is approximately ₹ 31500 for the full program of 3 years, which can be extended up to 6 years. The total fee is divided into 6 semesters of ₹ 5100 each. ₹ 300 as registration fee (nonrefundable), development fee and ₹ 200 per subject as examination fee is an additional expense.
| Registration Fee | 300/- One Time |
| Course Fee | 31500/- Full Fee |
| Semester Fee | 5100/- Per Semester |
| Examination Fee | 200- Per Subject |
FAQ's on BBA in Digital Marketing Course from IGNOU
The fee structure of online BBA in digital marketing from IGNOU is affordable and accessible to several students, and costs Rs 31500 for the entire program, excluding registration and examination fees.
The online BBA in digital marketing program offers several industry-oriented skills such as Search Engine Optimisation, social media marketing, content marketing and strategy, digital analytics, email and automated marketing, etc.
Yes, working professionals or candidates with work experience can apply for an online BBA in digital marketing program because it is a flexible education program delivered through a convenient learning process.
Yes, IGNOU Online/Distance BBA in digital marketing is highly suitable for candidates from a non-commerce background because there is no stream restriction, and the course offers fundamental learning opportunities.
Online/Distance BBA in digital marketing from IGNOU is not considerably harder than a regular BBA degree because it offers more specialised and practically oriented learning opportunities through a flexible and convenient process.