Overview of IGNOU Online and Distance MBA in Marketing and Digital Marketing
An IGNOU Online and Distance MBA in Marketing and Digital Marketing is a 2-year master’s degree program that provides in-depth knowledge and skills in marketing management and expertise in the field of digital marketing. The program is delivered through a 24/7 accessible learning management system to ensure a flexible and convenient higher education experience among remote learners and working professionals. IGNOU Online and Distance MBA marketing and digital marketing is a self-paced learning program that offers access to digital learning material and resources along with interactive sessions with faculty, peers and industry experts.
Why Pursue an Online and Distance MBA in Marketing and Digital Marketing Course at IGNOU?
Online and Distance MBA Marketing with Digital Marketing from IGNOU should be pursued by students because it provides specialised skills of marketing and digital marketing concepts that open a wide range of career opportunities for graduates in different sectors through a flexible learning system.
Who Should Pursue an Online or Distance MBA in Marketing and Digital Marketing Course from IGNOU ?
Graduates in a relevant domain can pursue an Online and Distance MBA in Marketing and Digital Marketing to gain master’s level knowledge and skills in the field. IGNOU is a decent college to pursue this course for students seeking an affordable and globally recognised MBA degree.
Eligibility Criteria of Online and Distance MBA in Marketing and Digital Marketing Course in IGNOU
Candidates should have completed their graduation or bachelor’s degree with at least 50% accumulated marks to become eligible for IGNOU Online and Distance MBA in Marketing and Digital Marketing. Candidates may also need to clear an aptitude test or have relevant work experience (1-2 years) to get admission.
Online and Distance MBA in Marketing and Digital Marketing Admission Process at IGNOU
To get admission in an IGNOU Online and Distance MBA Marketing & Digital Marketing, students have to visit the official website of the university and register themselves by creating an account on the student portal. After logging into the account, students can navigate to the application form and fill it with accurate details. The necessary documents also need to be submitted with the registration fee. After confirmation in the program, students need to pay the program fee and get access to the digital LMS.
Career Opportunities After Completing the Online and Distance MBA in Marketing and Digital Marketing Course from IGNOU
After completing an Online and Distance MBA in Marketing and Digital Marketing from IGNOU graduates become eligible to manage overall digital marketing strategy, lead search engine optimization, develop, execute and manage social media campaigns, plan and create digital content, manage advertising campaigns, manage e-commerce business or store, build and maintain brand strategy, analyse consumer behavior and market trends, maintain product lifecycle, etc. that allow them to pursue jobs like Digital marketing manager, Social media manager, Content marketing manager, PPC analyst, E-commerce manager, Brand manager, Market researcher, product manager, etc.
Online & Distance MBA in Marketing and Digital Marketing with IGNOU Accreditation
Online/Disttance MBA dual specialization in marketing & digital marketing from IGNOU is affiliated and accredited with UGC and NAAC to ensure that students get high-quality learning material, a convenient learning experience, and are globally recognised among global employers and international companies.
Recognized by the University Grants Commission
Accredited by the National Assessment and Accreditation Council
Approved by the All India Council for Technical Education
Ministry of Human Resource Development
World Education System
Recognized by the Association of Indian Universities
Course Structure of IGNOU Online and Distance MBA in Marketing and Digital Marketing in IGNOU
IGNOU Online and Distance MBA Dual specialisation course is structured with 4 semesters that require a minimum of 2 years and a maximum of 4 years to be completed. The course includes core and specialised subjects, including Digital marketing & E-commerce, Social Media Marketing, Online Retail Analytics, Content marketing, etc., with practical projects and internships.
Semester 1
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-001 | Management Functions and Organisational Processes | 4 |
| MMPC-002 | Human Resource Management | 4 |
| MMPC-003 | Business Environment | 4 |
| MMPC-004 | Accounting for Managers | 4 |
| MMPC-005 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-006 | Marketing Management | 4 |
| MMPC-007 | Business Communication | 4 |
Semester 2
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-008 | Information Systems for Managers | 4 |
| MMPC-009 | Management of Machines and Materials | 4 |
| MMPC-010 | Managerial Economics | 4 |
| MMPC-011 | Social Processes and Behavioural Issues | 4 |
| MMPC-012 | Strategic Management | 4 |
| MMPC-013 | Business Laws | 4 |
| MMPC-014 | Financial Management | 4 |
Semester 3
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-015 | Research Methodology for Management Decisions | 4 |
| MMPC-016 | International Business Management | 4 |
| MMPP-001 | Project Course (Equivalent to 2 Courses) and Four Subject from Power Management | 4 |
Semester 4
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-017 | Advanced Strategic Management | 4 |
| MMPC-018 | Entrepreneurship | 4 |
| MMPC-019 | Total Quality Management | 4 |
| MMPC-020 | Business Ethics and CSR and Three Subject from Power Management | 4 |
IGNOU Learning Methodology
The learning Methodology to deliver Online and Distance MBA in Marketing and Digital Marketing from IGNOU is focused on a learning-centric process that encourages self-paced studying through a multi-media-based Open and distance learning approach to provide flexibility and valuable outcomes.
E-books Study
Material
Live Interactive
Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
List of Trending Specialization for MBA
| The specialised subjects covered in IGNOU Online and Distance MBA Marketing and Digital marketing ensure that students gain a core understanding of marketing principles with expertise in the digital marketing process, including Marketing strategies, Brand Management, Sales Management, Digital Advertising, Mobile Marketing, Online Branding, E-commerce marketing, etc. | ||
|---|---|---|
| MBA in Human Resource Management | MBA in Marketing Management | MBA in Operations Management |
| MBA in Information Technology | MBA in Business Analytics | MBA in Healthcare management |
| MBA in International business | MBA in Entrepreneurship | MBA in Retail Management |
| MBA in Hospitality Management | MBA in Project Management | MBA in Financial Management |
| MBA in Logistics & Supply Chain Management | MBA in Digital Marketing | MBA in System Management |
| MBA in Fintech | MBA in Banking, Finance & Insurance Management | MBA in International Trade Management |
| MBA in Investment Management | MBA in Aviation Management | MBA in General Management |
Fee Structure of Online and Distance MBA in Marketing and Digital Marketing Courses at IGNOU
₹ 66000 is the total fee of IGNOU MBA dual specialisation course that includes ₹ 16000 per semester (For 1st,2nd and 4th semester) and ₹ 18000 for 3rd semester that includes project work of 8-credit points. Students also have to pay ₹ 300 (one-time registration fee) and ₹ 200 (per subject) as examination fees.
| Registration Fee | 300/- One Time |
| Course Fee | 66,300/- Full Fee |
| Semester Fee | ₹ 16,000/- Per Semester |
| 3rd Semester Fee | ₹ 18,000 /- 3rd Semester has an 8-credit project |
| Examination Fee | 200/- Per Subject |
FAQs of Online & Distance MBA in Marketing and Digital Marketing Course from IGNOU
IGNOU MBA marketing and digital marketing are approved by UGC and AICTE because they deliver the program based on higher education standards and maintain a quality learning experience.
Yes, IGNOU MBA dual specialisation in marketing digital can be pursued by students seeking expertise in digital marketing with a strong hold on general marketing management skills and knowledge.
No, both specialisations are not mentioned on the final IGNOU MBA degree; however, the program covers topics across both specialisations and prepares students to pursue jobs across relevant sectors.
No, both specialisations are not mentioned on the final IGNOU MBA degree; however, the program covers topics across both specialisations and prepares students to pursue jobs across relevant sectors.
No, there is a different fee structure to pursue an online MBA with dual specialisation in Marketing and Digital Marketing, as the total course fee is Rs 66000 with additional registration and examination fees.
Yes, it is highly beneficial to pursue a dual specialisation (Marketing and Digital Marketing) MBA course from IGNOU because it improves the versatility of graduates in foundational marketing and contemporary digital tactics.