Overview of IGNOU Online & Distance MBA in Marketing Management
An Online and Distance MBA in Marketing Management is a UGC-DEB-approved program that allows graduates to pursue a wide range of employment opportunities across relevant sectors in both local and international companies. The Online & Distance MBA in Marketing Management program offers students academic and practical knowledge of marketing trends, strategies, and consumer behaviour.
- Duration: Minimum 2 years, with a maximum of 5 years for flexibility.
- Delivery Mode: Online and remote learning includes self-paced modules, e-resources, and virtual classrooms use
- Key Areas Covered: Strategic Marketing, Brand Management, Consumer Behavior, Digital Marketing, and Marketing Research.
Those who want to improve their marketing knowledge while juggling job and education will find the program a great fit. It makes aspirants ready to be a marketing leader in many different fields. This program supports a flexible and convenient learning experience, allowing students to gain higher education while being in full-time jobs.
Why Study Online/Distance MBA in Marketing Management Course in IGNOU?
Individuals should study an Online and Distance MBA in Marketing Management courses in IGNOU because it offers flexibility and affordability among students, including remote learners and working professionals. IGNOU Online and Distance MBA in marketing management is also globally credible due to its UGC and NAAC certificates. The university also offers access to global networking and wider career opportunities for graduates of the Online and Distance MBA in Marketing Management.
Who Should Pursue an Online/Distance MBA in Marketing Management Course in IGNOU
Anyone can pursue an Online and Distance MBA in Marketing Management in IGNOU who is seeking a flexible education approach available in an affordable fee structure. Individuals who have completed their graduation in a relevant field from a well-recognised college are eligible for the program. It is a suitable program for individuals seeking a promising and well-paid career in the marketing sector.
Eligibility Criteria of Online/Distance MBA in Marketing Management Course in IGNOU
IGNOU follows a simple eligibility criterion to offer admission in an Online and Distance MBA in Marketing Management courses that generally include minimum qualification marks in Graduation.
Duration:
- Minimum: 2 years
- Maximum: 5 years
Eligibility:
- A bachelor’s degree with at least 50% marks (45% for reserved categories).
- Valid score on the IGNOU OPENMAT admission test or exemption depending on certain requirements.
The program’s flexible structure makes it accessible for working professionals and students.
Online/Distance MBA in Marketing Management Admission Process at IGNOU
The first step of applying for an Online and Distance MBA in Marketing Management at IGNOU is meeting the eligibility criteria, which generally require a bachelor’s degree with a minimum of 50% aggregated marks. After meeting the eligibility criteria, students need to visit the student portal or the official website of the University to register themselves by creating a new account. After creating an account, individuals can access the application form for Online and Distance MBA Courses and then complete the form with relevant details. Students have to submit the required documents with the application form, pay the fee and wait for confirmation.
Career Opportunities After Completing the Online/Distance MBA in Marketing Management Course from IGNOU
After completing an Online and Distance MBA in Marketing Management Courses at IGNOU, individuals can pursue several managerial, leadership and consultation roles depending on their skills and preference. The graduate show of Online/ Distance MBA in marketing management can pursue relevant sectors based on their professional goals, including banking, Education, information technology, E-Commerce, consultation, FMCG or the government sector. The graduates can pursue roles like brand manager, PPC analyst, product manager, SEO specialist, sales manager, content marketing manager, business analyst, social media strategist, Public Relations manager, market trend analyst, etc.
Online & Distance MBA in Marketing Management with IGNOU Accreditation
Online students need to enrol in a well-certified and reputable college to ensure its credibility and acceptability among International companies. IGNOU Online and Distance MBA in Marketing Management is UGC NAAC and DEB certified because it follows high standards of online education and provides widely accessible and credible degrees.
Recognized by the University Grants Commission
Accredited by the National Assessment and Accreditation Council
Approved by the All India Council for Technical Education
Ministry of Human Resource Development
World Education System
Recognized by the Association of Indian Universities
IGNOU Online/Distance MBA in Marketing Management Course Structure
Online and Distance MBA in Marketing Management is structured as 4 semesters that require to be completed within 2 years of the program. Core business fundamentals are included in semester 1, core business and marketing foundations are included in semester 2, specialisation and advanced topics are part of semester 3, and strategy & application-based learning is part of the final or 4th semester.
Semester 1
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-001 | Management Functions and Organisational Processes | 4 |
| MMPC-002 | Human Resource Management | 4 |
| MMPC-003 | Business Environment | 4 |
| MMPC-004 | Accounting for Managers | 4 |
| MMPC-005 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-006 | Marketing Management | 4 |
| MMPC-007 | Business Communication | 4 |
Semester 2
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-008 | Information Systems for Managers | 4 |
| MMPC-009 | Management of Machines and Materials | 4 |
| MMPC-010 | Managerial Economics | 4 |
| MMPC-011 | Social Processes and Behavioural Issues | 4 |
| MMPC-012 | Strategic Management | 4 |
| MMPC-013 | Business Laws | 4 |
| MMPC-014 | Financial Management | 4 |
Semester 3
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-015 | Research Methodology for Management Decisions | 4 |
| MMPC-016 | International Business Management | 4 |
| MMPP-001 | Project Course (Equivalent to 2 Courses) and Four Subject from Marketing Management | 4 |
Semester 4
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-017 | Advanced Strategic Management | 4 |
| MMPC-018 | Entrepreneurship | 4 |
| MMPC-019 | Total Quality Management | 4 |
| MMPC-020 | Business Ethics and CSR and Three Subject from Marketing Management | 4 |
IGNOU Learning Methodology
IGNOU learning methodology is focused on an Online and Distance mode of education that ensures a flexible and learner-centric education experience among students delivered through a digital learning management system and guided by well-qualified and experienced faculty members.
E-books Study
Material
Live Interactive
Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
List of Trending Specialization for MBA
Fee Structure of Online/Distance MBA in Marketing Management Courses at IGNOU
The total course fee of IGNOU Online and Distance MBA in Marketing Management is approximately ₹ 66000, divided into ₹ 16000 each (for 1st, 2nd and 4th semester). The fee for the 3rd semester is about ₹ 18000 because it includes 8 credit projects. A one-time registration fee at admission and an examination fee for the subject are required to be paid separately. Students can select any credible payment method to pay the program fee.
| Registration Fee | 300/- One Time |
| Course Fee | ₹ 66,300/- Full Fee |
| Semester Fee | ₹ 16,000 Per Semester |
| 3rd Semester Fee | ₹ 18,000 3rd Semester has an 8-credit project |
| Examination Fee | 200- Per Subject |
FAQs of Online & Distance MBA in Marketing Management Course from IGNOU
The program can be completed in a minimum of 2 years and a maximum of 5 years.
Yes, the IGNOU OPENMAT entrance exam is required unless exempted based on eligibility criteria.
Across several sectors, graduates may seek positions in brand management, market research, product development, leadership, and many more.
Yes, IGNOU provides academic support for online and distance learning students.
Indeed, the program’s easy accessibility lets students complete the course at their own pace.