Overview of IGNOU Online and Distance MBA in Digital Marketing and Data Science
With the new digital era and competition in the market, this is a course that will make students aware of how digitally enabled and data-driven business growth happens. The students will know about marketing strategies, consumer behavior, data analysis, and making decisions. The classes are conducted online and through distance mode, which allows the students to learn at their most convenient time and place.
Why Pursue an Online and Distance MBA in Digital Marketing and Data Science Course at IGNOU?
The program is offered through quality study material designed by industrial experts and practical learning support that help individuals upskill on new-age technologies. With a solid publishing and track record of distance education, the credibility of the university is established. This course further equips students with work confidence, digital thinking, and data skills that employers look for in the talent pool of today’s fiercely competitive job market.
Who Should Pursue an Online or Distance MBA in Digital Marketing and Data Science Course from IGNOU ?
Besides, the course is fine for young graduates who want to get top-notch career skills from the word go. Employed individuals can update their knowledge without a break in work. A small-scale entrepreneur, for instance, can learn ways of promoting her products online through data science. Housewives and freelancers may get on with their careers.
Eligibility Criteria of Online and Distance MBA in Digital Marketing and Data Science Course in IGNOU
Candidates with 50% marks in graduation from a recognized university are welcomed. IGNOU has also allowed final year students to apply even without their results being out yet. The work experience is not required is a plus point for fresh graduates. This open learning system is a great support for lifelong learning and thus enables people to upgrade their skills anytime they want.
Online and Distance MBA in Digital Marketing and Data Science Admission Process at IGNOU
Before you enroll, make sure you have your academic certificates, ID, and a photo ready. Moreover, the university extends its assistance through email or phone if a student has any queries. Considering that the entire procedure is very easy, students hardly need to waste their time and money on travelling.
Career Opportunities After Completing the Online and Distance MBA in Digital Marketing and Data Science Course from IGNOU
Digital marketing is a vast field that offers various career paths like digital marketing manager, data analyst, business consultant, growth strategist, SEO expert, marketing analyst, etc. A digital marketing master’s degree online combined with data science opens a door of opportunities for the candidates from startups, MNCs, agencies, and corporate firms.
Online & Distance MBA in Digital Marketing and Data Science with IGNOU Accreditation
IGNOU is a well-known university having a strong brand name. Its degrees are accepted by corporate organizations, government organizations, and also educational institutions. The accreditation additionally ensures the quality of instruction, the justness of assessment, and the uniformity of the syllabus. The MBA program equips the learners not only with the skills necessary for promotion but also with those for obtaining a diploma and continuing their education.
Recognized by the University Grants Commission
Accredited by the National Assessment and Accreditation Council
Approved by the All India Council for Technical Education
Ministry of Human Resource Development
World Education System
Recognized by the Association of Indian Universities
Course Structure of IGNOU Online and Distance MBA in Digital Marketing and Data Science in IGNOU
The subjects are organized in a systematic way from simple to more complex ones. The learning consists of case studies, examples from the world, and assignments. With the help of practical projects, students can apply the theories in the real world. There is a balanced proportion of theory and practical application in the course design.
Semester 1
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-001 | Management Functions and Organisational Processes | 4 |
| MMPC-002 | Human Resource Management | 4 |
| MMPC-003 | Business Environment | 4 |
| MMPC-004 | Accounting for Managers | 4 |
| MMPC-005 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-006 | Marketing Management | 4 |
| MMPC-007 | Business Communication | 4 |
Semester 2
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-008 | Information Systems for Managers | 4 |
| MMPC-009 | Management of Machines and Materials | 4 |
| MMPC-010 | Managerial Economics | 4 |
| MMPC-011 | Social Processes and Behavioural Issues | 4 |
| MMPC-012 | Strategic Management | 4 |
| MMPC-013 | Business Laws | 4 |
| MMPC-014 | Financial Management | 4 |
Semester 3
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-015 | Research Methodology for Management Decisions | 4 |
| MMPC-016 | International Business Management | 4 |
| MMPP-001 | Project Course (Equivalent to 2 Courses) and Four Subject from Power Management | 4 |
Semester 4
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-017 | Advanced Strategic Management | 4 |
| MMPC-018 | Entrepreneurship | 4 |
| MMPC-019 | Total Quality Management | 4 |
| MMPC-020 | Business Ethics and CSR and Three Subject from Power Management | 4 |
IGNOU Learning Methodology
The method of learning has been made easy and flexible. Students are allowed to avail study materials at any time using their mobile phones or laptops. For better understanding, they can watch the recorded videos as many times as they want. Online submissions of assignments facilitate tracking of progress.
E-books Study
Material
Live Interactive
Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
List of Trending Specialization for MBA
| Students may delve into topics such as digital branding, social media strategy, business analytics, data handling, consumer insights, content planning, and performance marketing. These specialisations are equally beneficial to artistic and logical individuals. | ||
|---|---|---|
| MBA in Human Resource Management | MBA in Marketing Management | MBA in Operations Management |
| MBA in Information Technology | MBA in Business Analytics | MBA in Healthcare management |
| MBA in International business | MBA in Entrepreneurship | MBA in Retail Management |
| MBA in Hospitality Management | MBA in Project Management | MBA in Financial Management |
| MBA in Logistics & Supply Chain Management | MBA in Digital Marketing | MBA in System Management |
| MBA in Fintech | MBA in Banking, Finance & Insurance Management | MBA in International Trade Management |
| MBA in Investment Management | MBA in Aviation Management | MBA in General Management |
Fee Structure of Online and Distance MBA in Digital Marketing and Data Science Courses at IGNOU
IGNOU MBA Fee in Digital Marketing and Data Science course ranges from ₹ 66000 with the general fee for the 1st, 2nd and 4th semester being ₹ 16000 and for the 3rd semester, ₹ 18000 due to project work and more credits. In a nutshell, the programme offers superlative education at a very affordable price; thus, most people who want to upgrade their career can now get an Online and Distance MBA in digital marketing and data science.
| Registration Fee | 300/- One Time |
| Course Fee | 66,300/- Full Fee |
| Semester Fee | ₹ 16,000/- Per Semester |
| 3rd Semester Fee | ₹ 18,000 /- 3rd Semester has an 8-credit project |
| Examination Fee | 200/- Per Subject |
FAQ's of Online & Distance MBA in Digital Marketing and Data Science Course from IGNOU
Of course, IGNOU is a central university recognised by the UGC. The MBA programs offered by IGNOU adhere to government norms and are highly accepted within the industry. A degree holder can apply for a job, get promoted, or continue their studies here and abroad with a valid certification.
This combination indeed is super valuable. Digital marketing is all about creating demand, and data science is all about measuring results. When combined, they offer businesses a well-informed decision-making process; thus, this set of skills is very likely to be in demand in the future.
Yes, non-IT graduates are able to study this programme without any problem. The course begins with the introduction to the basics using very simple concepts. It is not necessary to have any coding background so that students coming from arts, commerce, or science can take this course.
Indeed, both such fields hold a lot of importance. Whereas digital marketing is the main factor that brings in brand growth, data science is all about getting more out of strategy and performance. Businesses opt for employees who understand both marketing through creative and data-driven decision-making.
Online MBA in digital marketing and data science courses definitely helps learners develop leadership, planning, and analytical skills. Therefore, it acts as a feeder to managerial and strategical roles and leads the way for your progression as a team leader, a manager, or a business decision-maker.