Overview of IGNOU Online & Distance MBA in Digital Marketing
Working people and recent graduates would find the flexible IGNOU Online MBA & Distance MBA in Digital Marketing fit.
- Including SEO (search engine optimization), SEM (search engine marketing), content marketing and analytics etc., a two-year full-time MBA course covers fundamental ideas of all main digital marketing strategies.
- Working professionals as well as recent graduates should take this course to increase their professional development in digital marketing.
- Available in online and distance learning, they enable students to conveniently obtain their degrees all around India.
- Comprises notes, discussion boards, video lectures, online courses, and a robust learning management system.
- By means of a practical curriculum, this program gives students interesting roles in the always expanding sector of digital marketing.
The course is designed in a way that is more appealing to the working professionals, entrepreneurs, and fresh graduates to upskill or even shape a career in the digital world. The flexible study model will enable students to study at their pace in terms of online lectures, print materials, and e-learning websites.
Through a concentrated application on the real time applications and trends in the industry, IGNOU aims at ensuring that you are both strategically inclined and practically market experienced. The course which has been approved by UGC-DEB is very well known and has very good value at a reasonable price.
Why Study Online/Distance MBA in Digital Marketing Course in IGNOU?
An IGNOU education in Digital Marketing, is cost-effective, flexible and industry-relevant. The curriculum is also aligned to the demands of the contemporary business environment and comprises tools and strategies that employers greatly appreciate. IGNOU with its digital learning support, well qualified faculty and UGC accreditation is a safe bet among future ready marketers.
Who Should Pursue an Online/Distance MBA in Digital Marketing Course in IGNOU?
This course is especially suitable when working as a professional and looking to transition to a digital role within marketing, sales or media. Any entrepreneur who wants to expand their business online, a recent graduate who wants a digital marketing profession, or a freelancer who wants to possess an organized education in this profession can benefit much out of this MBA of IGNOU.
Eligibility Criteria of Online/Distance MBA in Digital Marketing Course in IGNOU
In order to pursue the masters in business administration in Digital marketing in IGNOU, the candidates should have completed their bachelor degree in any subject in any accredited university with not less than 50 percentile of marks (45 percentile of marks in case of reserved categories). No upper age limit. University admission can be either direct or based on merit. No prior marketing experience is necessary.
- One must have a bachelor’s degree from a reputable institution with at least 50% grades (45% for restricted categories).
- Open to working professionals hoping for a flexible learning experience and recent grads.
Delivery Mode: Combining online and distance learning guarantees students with different schedules convenience.
IGNOU Online/Distance MBA in Digital Marketing with Course Duration
IGNOU MBA Digital Marketing takes a minimum of two years to complete and a maximum of four years. This flexible schedule is best suited to external learners and working professionals who have numerous responsibilities.
Online/Distance MBA in Digital Marketing Admission Process at IGNOU
If you want to pursue an MBA in Digital Marketing, go to the official admission portal of IGNOU. Find an opportunity to apply online, complete the application form and send the necessary documents with payment of fees. The admissions are done mostly in July and January. Admission is on merit basis and after admission, the students will have immediate access to learning facilities and orientation services.
Career Opportunities After Completing the Online/Distance MBA in Digital Marketing Course from IGNOU
Upon completing this course, graduates can explore a wide range of digital marketing roles such as:
- Digital Marketing Manager
- SEO Specialist
- Social Media Strategist
- Content Marketing Manager
- PPC Analyst
- E-commerce Marketing Lead
These positions are sought after in industries such as IT, retail, media, education, and healthcare. Digital marketing professionals also have plenty of freelance and consulting opportunities. This IGNOU MBA will teach you the thinking and digital skills of working in the online marketing environment which continues to change rapidly.
Online & Distance MBA in Digital Marketing with IGNOU Accreditation
The Digital Marketing MBA offered at IGNOU is also accredited by NAAC and is credible and valid in all sectors, as IGNOU is a university recognized by UGC-DEB. The curriculum is as per the guidelines given by AICTE and designed in such a manner that it provides quality education industry oriented education in a flexible learning environment.
Recognized by the University Grants Commission
Accredited by the National Assessment and Accreditation Council
Approved by the All India Council for Technical Education
Ministry of Human Resource Development
World Education System
Recognized by the Association of Indian Universities
IGNOU MBA in Digital Marketing Course Structure
Semester 1
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-001 | Management Functions and Organisational Processes | 4 |
| MMPC-002 | Human Resource Management | 4 |
| MMPC-003 | Business Environment | 4 |
| MMPC-004 | Accounting for Managers | 4 |
| MMPC-005 | Quantitative Analysis for Managerial Applications | 4 |
| MMPC-006 | Marketing Management | 4 |
| MMPC-007 | Business Communication | 4 |
Semester 2
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-008 | Information Systems for Managers | 4 |
| MMPC-009 | Management of Machines and Materials | 4 |
| MMPC-010 | Managerial Economics | 4 |
| MMPC-011 | Social Processes and Behavioural Issues | 4 |
| MMPC-012 | Strategic Management | 4 |
| MMPC-013 | Business Laws | 4 |
| MMPC-014 | Financial Management | 4 |
Semester 3
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-015 | Research Methodology for Management Decisions | 4 |
| MMPC-016 | International Business Management | 4 |
| MMPP-001 | Project Course (Equivalent to 2 Courses) and Four Subject from Digital Marketing | 4 |
Semester 4
| Subject Code | Subject Name | Credit |
|---|---|---|
| MMPC-017 | Advanced Strategic Management | 4 |
| MMPC-018 | Entrepreneurship | 4 |
| MMPC-019 | Total Quality Management | 4 |
| MMPC-020 | Business Ethics and CSR and Three Subject from Digital Marketing | 4 |
IGNOU Learning Methodology
IGNOU learning method is a mixture of printed literature, internet based courses, e-books, and counseling in academics. IGNOU has a digital platform whereby the students can study at their own pace and have access to live virtual classes to get the concepts cleared and know the industry perspective.
E-books Study
Material
Live Interactive
Sessions
Project &
Assignment
Learning
Managment
Top Studies
Center
Worldwide
Reach
List of Trending Specialization for MBA
| List of Specialization for Online/Distance MBA in Digital Marketing IGNOU. Search Engine Optimization (SEO), Social Media Marketing, Content Strategy, Pay-Per-Click (PPC) Advertising, Email Marketing. | ||
|---|---|---|
| MBA in Human Resource Management | MBA in Marketing Management | MBA in Operations Management |
| MBA in Information technology | MBA in Business Analytics | MBA in Healthcare management |
| MBA in International business | MBA in Entrepreneurship | MBA in Retail Management |
| MBA in Hospitality Management | MBA in Project Management | MBA in Financial Management |
| MBA in Logistics & Supply Chain Management | MBA in Investment Management | MBA in System Management |
| MBA in Fintech | MBA in Banking, Finance & Insurance Management | MBA in International Trade Management |
| MBA in Construction Management | MBA in Agribusiness Management | MBA in Aviation-management |
| MBA in General Management | MBA in Power Management | |
IGNOU Online & Distance MBA in Digital Marketing Course Fees and Structure
The overall programmed charge will be around 62000/-, which is to be paid in four semesters. A semester would cost approximately 15,500. IGNOU has one of the lowest fee structures in India which enables students across the country to access quality digital education.
| Registration Fee | 300/- Rupees |
| Course Fee | 15,500/- Per Semester |
| Course Fee | 17,500/- for 3rd semester |
| Examination Fee | 200- Per Subject |
FAQs of Online & Distance MBA in Digital Marketing Course from IGNOU
Top companies let digital marketing graduates explore positions like Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Expert, and Analytics Manager.
Admissions are conducted online. Applicants need to register, submit required documents, and pay the program fees online.
Yes, UGC recognizes IGNOU Online & Distance MBA in Digital Marketing program, therefore guaranteeing that the curriculum satisfies criteria for academic excellence.
IGNOU provides structured study materials, online classes, and interactive sessions. The faculty includes industry experts, and the curriculum is regularly updated to reflect industry trends.
Indeed, industry experts greatly value the program because of its thorough and current curriculum catered for digital marketing needs.